Development Technologies

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lead generation companies

In July 2015, Biz2Credit analyzed more than 60 of the top 100 referral networks in the US and found that referral networks on the top of the list drove more than six times more leads than those at the bottom of the list. In late 2014, Network Marketing Expert Dan Margulies published an article showing that referrals are the key to high average lead generation by Michael Bennett and Ben Wawro, along with Adscend Media's Chris Gardner. The article also showed how to compare referral networks by comparing gross revenue numbers and customer acquisition costs. When compared to other referral networks in the industry, Adscend Media has a lower acquisition cost and an average conversion rate of 21%. New customer acquisition costs for Adscend Media are based on average commission rates and the churn rate, calculated by dividing the customer's lifetime value by the average number of referrals made to that customer.

Costs for Aptitude Marketing, DNA Marketing, Franchise Edge, Global Org, and LCTL all exclude marketing, which increases costs.

  • Performance Marketing scores involve many questions.
  • How many referrals?
  • How fast?
  • What volume?
  • Which customers?
  • Profitability?



In most cases, less than 40 percent of the revenue goes to referral providers.
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